I bought a new book yesterday.

It’s Robert Kiyosaki’s latest and greatest about fake money, fake teachers, and fake assets. How LIES are making the poor and middle class poorer.

Uplifting, I know.

After the first 70 pages or so, I noticed something …

This dude repeats the same things over and over again. Literally. I mean, there are whole paragraphs and pages that are essentially copied and pasted throughout the book.

Honestly, it’s slightly annoying. But only because this 459-page opus could have been half its size if ol’ Bob would get a better editor.

However … at the same time I kinda like it.

Because after reading the exact same stories and examples of mortgage backed securities, collateralized debt obligations, and fractional reserve banking, I have a pretty solid understanding of each.

If I had only read about them once, I would have long forgotten them by now. And what’s the point of that?

Maybe there’s a method to Kiyosaki’s madness. Maybe he knows that us humans tend to forget most of what we read. Unless it’s repeated, reinforced, and seared into our neural pathways.

Repetition is the mother of learning. Read a book once and you can say that you read it. Read it seven times and you can truly understand it. 

Any book read (or listened to) repeatedly eventually becomes a part of who you are. It changes how you think. When you think differently, your actions change. Your results change. You change.

I encourage you to think of a book that really rocked your world, but you only read it once. For the next 90 days, read that book as many times as you possibly can. Notice how the book changes every time you read it.

Like the cool kids say, “it just hits different.”

It hits different because each time you finish reading it, you’re different.

Same words, new eyes. Same book, new you.

On today’s episode of the podcast, Bob Proctor shares how reading one book, over and over again, was the key to going from broke and misguided to becoming a prosperous leader and speaker. 

Source: The Ultimate Bob Proctor Library

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