I was reading an article last night.

It was about the late entrepreneur Tony Hsieh, founder of Zappos, whose personal definition of success was this:

“Success is the willingness to lose it all, believing in an idea so much that you’re just willing to be wrong.”

Nailed it.

But while his words are certainly inspiring, they’re also terrifying. For everyone.

I mean, studies have shown that humans are far more concerned with avoiding loss than with actually winning. Loss aversion is real.

And not many people are willing to be wrong about anything. Life is too short to spend years working on a dream that may not pan out, right?

Tony Hsieh’s definition of success reveals the conundrum of success. The fact that there are no guarantees. That you just might lose it all. That your rightness may lead to everything you’ve ever dreamed of. But your wrongness may leave you feeling disappointed, alone, and out of money.

I know, I’m not supposed to say such things. I’m supposed to do the rah-rah thing, telling you how you’re gonna “crush it” and always land on your feet.

But that would be a lie.

The truth is, you’re never going to find out what you’re capable of until you accept the fact that things may not work out, that change is scary, and that the only thing standing between you and success is your willingness to embrace the probabilities of both winning and losing.

Success can be the bumpiest of all roads. What gets you through the ups and downs, the wins and losses, is love. Really loving what you do.

Jim Carrey once said, “When you compromise and fail, it really hurts. It hurts even more than failing at what you love. You can fail at what you don’t love, so you might as well do what you love.”

I think Tony and Jim were saying the same thing, just in a different way.

To me, they were saying this: I just have to know.



They just had to know what they were capable of. If they didn’t commit to finding out, they simply couldn’t live with themselves. So they did the thing that made them come alive. Willing to lose. Willing to be wrong. Willing to live.

Today on the podcast, we kick off Bob Proctor week. Yup, it’s Bob all week long! Tune in now to hear Bob tell his own personal story of what can happen when you make a decision and commit to doing what you love.

Enjoy today’s quote. Leave a comment below and let us know what you think!

Sean