It was January of 1969.

Bruce Lee was enjoying his first taste of Hollywood success with small television roles and a recurring co-starring gig on The Green Hornet.



But Bruce knew he was capable of more. He wanted to be a movie star. A highly-paid movie star.

What many people don’t know about Bruce Lee is that he was not only a student and master of martial arts, but he was also a student of the subconscious mind.

One of his favorite books was Think and Grow Rich by Napoleon Hill, a book which emphasizes having a “chief definite aim” and to write down one’s major purpose in life, review it frequently, and persistently move toward it.

So in January of 1969, following Hill’s suggestion, Bruce wrote this …

“My Definite Chief Aim: I, Bruce Lee, will be the first highest paid Oriental super star in the United States. In return I will give the most exciting performances and render the best of quality in the capacity of an actor. Starting 1970 I will achieve world fame and from then onward till the end of 1980 I will have in my possession $10,000,000. I will live the way I please and achieve inner harmony and happiness.” — Bruce Lee, Jan 1969

In 1971, he landed his first leading role in the hugely successful movie, The Big Boss. And the rest is history.

Though his untimely death didn’t allow him to press onward till the end of 1980, his net worth has been reported at exactly $10,000,000.

Another little-known fact about Bruce is that he carried a notebook in his pocket with 7 written affirmations which he reviewed frequently. For the sake of brevity, here are 3 of them:

Subconscious Mind: “Reorganizing the influence of my subconscious mind over my power of will, I shall take care to submit to it a clear and definite picture of my major purpose in life and all minor purposes leading to my major purpose and I shall keep this picture constantly before my subconscious mind by repeating it daily.”

Imagination: “Recognizing the need for sound plans and ideas for the attainment of my desires, I will develop my imagination by calling upon it daily for help in the formation of my plans. Creative intuition opens the wellsprings within man, activates the inner light, and is free and limitless.”

Emotions: “Realizing that my emotions are both positive and negative, I will form daily habits which will encourage the development of the positive emotions and aid me in converting the negative emotions into some form of useful action.”

Bruce Lee knew that it was his subconscious mind that would guide him in the direction of his lofty dreams. He knew that no dream was too big. If he could program his subconscious to believe it, he could do it.

He wrote down his SPECIFIC goal, repeatedly affirmed the powers of his mind, and took action.

He did what all of us can do. Because we all have the same power. Amazing things transpire when we use it.

Today on the podcast, my buddy Jake Ducey teaches a lesson on the conscious and subconscious minds, and how a star quarterback, improbable movie star, and one of the most beautiful singers you’ll ever hear used the very same power to live their dreams.

Enjoy today’s quote. Leave a comment below and let us know what you think!

Sean